Colm Swords

“Colm is one of Ireland’s most highly regarded and respected senior executive coaches.  His clients find the benefits of his broad and distinguished international business career compelling.  He brings an insightful and practical approach to improving personal and team performance.”

Colm Swords highly experienced at business mentoring
T: +353 (0)1 20 66 724
M: +353 (0)87 795 7333
E: colm.swords@praesta.com

Colm’s client list includes CEOs, board members and other senior executives from a range of businesses. He brings to his work with clients not only significant international business experience but also a highly developed set of professional coaching competencies and training.

Since joining Praesta in 2003 Colm has continually developed his business mentoring approach and expertise and holds a master’s level coaching qualification. As a coach he is thoughtful and empathetic.

As well as working with individuals on a one to one basis Colm also works with executive teams, both at board and top management levels. He has served on boards in Ireland and overseas in Holland, Sweden, Finland, and Belgium.

Colm’s competence and value as an executive coach is evidenced through repeated assignments and referrals. He has made a major contribution to the work of Praesta and its thought leadership publications.

He started his career with Unilever as a management trainee and after a number of years joined Cantrell and Cochrane Dublin where he took on the role of Group Personnel Director for the Cantrell and Cochrane Group. He became directly involved in the organisation and integration of major domestic and overseas acquisitions, particularly in Italy.

On joining the European Board of Allied Domecq, Colm initially had overall responsibility for developing the HR function throughout Europe. However, soon after joining he was given the general management role of responsibility for eleven countries across the Nordic and Benelux regions.

In all, he managed nine separate companies, focusing in the main on their strategic business development and their reorganisation for improved profit performance.

In Praesta, Colm currently works with the most respected group of senior executive coaches in Ireland. He came to coaching through his interest in executive development and organisational change. His experience has taught him that excellent people produce excellent results.

Colm has worked with a diverse and broad range of companies in the Financial Services, Broadcasting/Media, FMCG, Energy, Medical, and not for profit sectors.

He is a Master Coach accredited by Middlesex University; holds an M.Soc.Sc. (Ind. Sociology) and B.Soc.Sc. from University College Dublin and is a Fellow of the Chartered Institute of Personnel and Development.